BACorporate Communication and Public Relations
| Study location | Italy, Milan |
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| Type | Bachelor's Degrees, full-time |
| Nominal duration | 3 years (180 ECTS) |
| Study language | English |
| Awards | BA |
| Course code | 232/PDS02-2019/2019 |
| Tuition fee | €8,556 per year |
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| Application fee | €60 one-time |
| Entry qualification | High school / secondary education (or higher) High school diploma obtained after at least 12 years of schooling. The entry qualification documents are accepted in the following languages: English / German / French / Italian / Spanish. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Language requirements | English Cambridge, First o Advanced e Linguaskill (160); BEC Vantage (160); Cambridge IGCSE English as a Second Language – Grade C; TOEFL IBT (72); PEARSON PTE (46); Trinity College London (ISE II) issued after January 1st, 2023 |
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| Other requirements | Specific requirements for Non-EU applicants: Admitted students must submit pre-enrolment request for student visa to the Italian consular authorities. |
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| More information |
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Overview
IULM University has been training corporate communication professionals for more than 30 years. The three-year undergraduate programme in Corporate Communication and Public Relations enables students to become professionals in the management of the mechanisms governing communication in public and private organizations. Coursework is based on a strong mix of lectures, case studies, workshops and seminars. The faculty is made up of scholars as well as communication professionals.
The programme offers a dual degree (Honours Bachelor Degree in Marketing) in cooperation with Dublin Business School. Further study abroad opportunities are offered at partner universities such as ISCOM Paris, Arnhem Business School, Hanze University Groningen, Universite’ Catholique de Lille, ESIC Business and Marketing School Valencia, Universidad Complutense de Madrid, University of the Sunshine Coast (Australia), University of California San Diego (USA).
At the end of the three years, students will be able to harness the new tools of corporate communication ranging from traditional advertising to Web 2.0 tools, and social networks.
Programme structure
Corporate Communication and Public Relations looks at how businesses are organised and run by studying management, marketing, and business law; it examines social and market dynamics with courses on sociology, consumer psychology and market analysis; and it teaches students how to dialogue with the media, influencers and public opinion by providing them with top-notch communication and public relations training.
In addition, the programme helps students develop:
• Digital skills necessary in today’s media environment
• English and foreign languages proficiency
• Cross-cultural skills
• Personal communication skills such as professional writing
The programme is offered both in English and Italian.
Career opportunities
Graduates in Corporate Communication and Public Relations can expect to work in private companies or public organizations in the field of marketing or corporate communication, as well as agencies specialised in communication services (advertising, PR, events, digital marketing, and social media management).
Graduates will be able to take on different roles such as:
- Junior Marketing Manager
- Junior Product and Brand Manager
- Corporate Communication Specialist
- Social Media Specialist
- Junior Digital Strategist
- Junior Media Planner
- Junior Events Manager
- Junior Sales Account
- Junior Account
Central European Time
Central European Time